Job: Product Director

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Product Director Added 2011-09-23

Product Director

Division : Zubb Media
Job Category : Management
Employment Status : Full Time
Added : 2011-09-23

Company Description :

Zubb Media was born of an association between the world’s largest amateur adult modeling agency, FCF Agency, and Gamma Entertainment, a world leader multimedia specializing in e-commerce. Zubb Media operates a fast growing network of gay adult websites and an award winning gay affiliate program, Buddy Profits


Description:

 

Reporting to the President, the Product Director for Zubb Media is responsible for developing and implementing a roadmap for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with development, sales, marketing and other support departments to ensure revenue, profitability and customer satisfaction goals are met.

 

On a daily basis, the Product Director will manage a team of direct reports and provide leadership to Zubb employees in order to ensure that the established goals and objectives of the company are achieved. The Product Director will be directly involved with strategic problem solving, as well as providing direction, work-related advice and monitoring of the actions of direct reports.

 

Major Responsibilities:


Leading the launch of new product and service offerings is the primary role of the Zubb Media Product Director. Starting with market research and guided by organizational goals and directives, the Product Director works to increase revenue and customer satisfaction by delivering a range of gay adult products that will be well-received in the marketplace.

 

The Product Director gathers data, analyzes the competition, and captures customer requirements to identify gaps in our current market offerings. Interfacing with senior management, development, marketing, sales and finance to develop probability studies, return on investment analyses and delivery timelines the Product Director addresses critical success factors, financial objectives and key issues in determining which products to bring to market.

 

Specifically the Product Director will:

 

  • Work with the President and VP Strategy and Business Development to develop and define a long term strategy and road map for Zubb Media;
  • Work with our external gay production partners to manage existing partnership agreements and assess new opportunities;
  • Understand the gay adult marketplace and be an expert with respect to the competition;
  • Develop the core positioning and messaging for our gay adult products
  • Build business models, validate findings through data analysis and make recommendations;
  • Deliver Marketing Requirements Documents and Product Requirements Documents with prioritized features and corresponding justification;
  • Set pricing to meet revenue and profitability goals;
  • Propose an overall budget to ensure success;
  • Manage and prioritize the work of Zubb employees;
  • Lead cross-functional teams where necessary to get work accomplished;
  • Support the profitability of the product by monitoring sales and gross margins;
  • Work with accounting to insure proper reporting;
  • Communicate regularly to management and relevant internal and external partners;
  • Communicate new product developments throughout the organization;
  • Ensure that Zubb remains at the forefront of technology trends and strives to innovate in the market;
  • Manage communication and facilitate interdepartmental cooperation
  • Act as a leader within the company

 

Internal / External Relations: 


  • Demonstrate ability to interact and cooperate with all company employees.
  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
  • Maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all support departments.


Job Specifications: 

 

  • Minimum of 4 years experience as a Product Director or Product Marketing Manager
  • Demonstrated success defining and launching excellent products
  • 4+ years of experience in a job in the online and or gay adult market
  • Excellent written and verbal communication skills
  • Bachelor's degree
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority